The Moorcock Inn is a traditional country Inn, nestled in the foothills of the Pennines with a tagline of "Good Food, Good Beer and Good Friends". The Moorcock have been a customer of Rochdale Online/RO Web Solutions for many years, having had a static website built by and hosted with us since 2004. However this meant that the site was beginning to show its age, and was in need of a complete redevelopment and facelift.
Pauline and Alan wanted a modern, good-looking website that they could use to promote the three main aspects of the business: Food, Drink and Accommodation. Additionally Pauline was looking for better interactivity for site visitors and ways to engage them and draw in custom.
In the past, any updates to the static site had to be made by ourselves, but Pauline wanted to be able to manage her own site updates to keep the website fresh with new information about the food on offer, upcoming events, special offers, and photo galleries featuring what's going on at the Moorcock.
We were able to provide a fully content-managed website featuring a great responsive design, that looks and works great on desktop computers, tablets and smartphones.
Virtually every part of the site can be fully managed by Pauline through the content management framework that we've crafted into the system.
The site is colour-coordinated to match the interior decor of the Pub itself, and contains the following features:
- News and Events, with homepage "sticky facility"
- Table Booking
- Downloadable Special Offer Vouchers that can be redeemed on the premises
- Menu samplers with images and downloadable PDF menus
- Photo gallery
.. and much more besides.
Since the website went live, there have been regular bookings of both tables and accommodation through the interactive features, and the voucher system has also proven very popular with customers.
In fact, within minutes of the new site going live, a booking request came through, so the site immediately began to show return on investment!