Web Design Case Study / Mason's Dog Oil

Mason's Dog Oil


Mason's Products, previously run by Stuart Carmichael, has been producing Dog Oil since 1920. In April 2013, the Mason's Products company was bought by BTS Limited, based in Driffield, East Yorkshire   The product continues to be manufactured by BTS.  Though it's not created from dogs (!) Dog Oil is a massage oil that has been used by a wide range of people from athletes to footballers. 

Originally used for massaging racing dogs, it became a legend in the North of England, even having a folk song written about it!

When we took over the hosting of the website several years ago, the site was functional but old fashioned, and being static HTML, needed our expertise to update every time a new news article or testimonial came about.


Stuart, the owner at the time, was keen to have more control in managing the content of the website itself, and knew that the site could use a facelift, but with a limited budget wasn't sure of the best option. When we suggested a custom CMS integration, that sealed the deal, and the new Dogoil website was born.

Featuring a retro yet contemporary design, the new site gives the visitor a feeling of comfort and security, while retaining the historical brand, and best of all, the website owner is now in full control of all the content, meaning the website can be kept up to date with all the latest Dog Oil news and events!

What we did

  • Website redesign
  • Graphic Design
  • Content Management
  • Search Engine Optimisation

Check out the Mason's Dog Oil site »

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