Choice Estates is an Estate and Letting Agency in Heywood, Rochdale, and commissioned RO Web Solutions to build them a new property lettings and sales portfolio website in early 2016. Their old website was based on an aging content management system and was lagging behind its competitors both in design terms and functionality. Apart from a brighter, fresher and more modern design, there were a number of prerequisites. Mobile-friendly was one, though this is built into all our website development projects nowadays.
The company had existing branding to incorporate, with different colour schemes for the Sales and Lettings sides of the business, so this had to be reflected in the final design to ensure compatibility with the For Sale and To Let boards and other offline branding collateral.
The system itself had to be a fully functional property content management solution, with the ability to store multiple photos for each property, automated location mapping and more, along with the more regular data aspects of property portfolio display. Moreover, the admin interface had to be simple and straightforward to ensure ease of use when adding property information.
We built a custom property information management system based on the framework we've developed over the years that's proven successful for quite a number of local Estate and Letting Agents. As well as powering the Choice Estates website, the properties are also made available to the Rochdale Online group of local portal sites, giving the best exposure in the local market, without any additional work required by Choice Estates admin staff. A property email alert system is built into these portals, so that people in the local property market are emailed within minutes of a new Choice Estates property going live, if their search requirements match.
The website itself displays the appropriate branding for the Sales and Letting sides of the business, yet uses a common interface for data management. In addition to managing property information, admin staff can also add customer testimonials, always a useful feature to encourage trust.