Portfolio
Case Study
Transswift
Transswift Freight Services is a family-owned transport and logistics business based in Rochdale.
The Brief
Transswift approached us in mid 2016 to build a new website for the company to replace its ageing website, which had not been updated for a long time. In fact, nobody could remember how to get into the system to update the content, and the website was showing incorrect location information for one of the two depots, so a timely improvement was required. Moreover, the site wasn't mobile friendly and this was recognised as a necessity.
Transswift had recently installed a new container weighbridge at its warehousing depot to comply with new legislation, and this was something that needed to feature on the new website, including the calibration certificate to provide assurance to its customers.
Our Solution
We established that a CMS system wasn't required - the information on the site does not need to be updated regularly and staff at Transswift have more important things to do with their time than editing website content. We agreed to develop a static, brochure style website that would portray the company information in a compelling way, with more up-to-date images of the company fleet and premises, and allow people to get in touch for a quote or a general enquiry via an online enquiry form.
Should site updates be required at any point, we are poised to make them for Transswift at a moment's notice, and keeping the site 'static' means pages load faster.
There was also a requirement to improve the search engine listings, and the faster loading pages are a definite help. Combined with a mobile-friendly site, and some carefully crafted on-page SEO improvements, means that the site is has improved in the search results pages. This is borne out from an increase in the number of enquiries and quotation requests from the site's contact form.
What We Did
- HTML/CSS
- Graphic Design
- Search Engine Optimisation
back to portfolio list