Fisherfield Farm Nurseries provide high quality childcare and education throughout the Rochdale and Bury areas, operating a number of day nurseries and school clubs.
At the end of August 2009, they received an "Overall Outstanding" grade from Ofsted, the highest possible grade.
Flushed with this success, David MacGill, company director came to RO Web Solutions to advise on the best approach for a site redesign, to improve their search engine placements and provide the capability for his staff to manage news and vacancies on the site.
After analysing the existing website and the requirements, we proposed one of our SEO-friendly brochure-style sites, concentrating on some targeted search phrases that would help bring more enquiries to the business.
The old site was running with a complex CMS system that made it difficult to update the content, and as a result information was becoming out of date and stale.
To allow the uploading of latest news and company vacancies, we integrated two of our easy to use, custom content management modules, focussing only on the areas of the website that need to be updated regularly.
The target audience required an illustrative, aesthetically pleasing layout, and a rethink of the site architecture and careful choice of search phrase keyword placement has led to an improvement in the site's visibility in search engines.
What we did
- Website redesign
- Content Management (CMS)
- Project Management
- Search Engine Optimisation
I am really pleased with the new design, it’s attracting visitors and people are able to use the download features for applications, jobs and holidays club information. I really am thrilled."
Fisherfield Farm Nurseries