Abacus Careerwear are a corporate clothing manufacturer and supplier based in Hyde, Cheshire. Their existing website had not been updated for several years and was beginning to look outdated compared to those of their main competitors.
M.D. Alan felt that the previous website was overly complex and cluttered and that it was hard to find the information customers needed in order to understand either what the company was about, or to make an enquiry.
Our recommendation was to re-think the structure and try to visualise it in the eyes of the potential customer, and to simplify down to just a few main areas of service.
Abacus Careerwear are proud of their superb portfolio of high-profile clients, and as a result we integrated this into the design using a case-study concept, with high-impact colourful client logos leading the way. We used a dark Savile-Row-suit-like theme for the design, with the use of prominent people-friendly imagery and bold calls to action. This affords the site that luxuriant feel consistent with quality clothing.
The new site was launched in November 2011 and has already been expanded since then. Behind the site is a custom content management system which for the time being at least, Abacus are happy to let RO Web Solutions manage on their behalf. However it is there ready should Abacus find the time and resources to take on this role themselves. This makes the whole process of adding new client information, case studies and site content much easier and more cost effective than would be the case for a wholly static site.
What we did
- Website redesign
- Graphic Design
- Content Management (CMS)
- Ajax Form Submission