Brecrest Ltd, based in Bury, Lancs., are a company manufacturing a wide range of children’s clothing, featuring both well-known licensed labels such as Disney, the Simpsons and Postman Pat, as well as their own label, Zip-Zap. Supplying to the trade, they have long-standing relationships with many clients. Their existing site, built in the early noughties, whilst functional, performed poorly and was becoming stale and desperately in need of bringing up-to-date.
The design brief was to be funky and colourful, representing the youthful nature of the product range, and to be much more appealing to the eye than the previous, rather corporate-looking site.
The RO Solution
RO Web Solutions brought to life the cartoon-like qualities of many of the clothing range, using a pastel-colour based theme. Within each product range, the capability of displaying multiple products was required, achieved via a custom database module. Each product can have up to three images associated, with zoom option.
In addition, a product catalogue download capability was provided, allowing Brecrest staff to upload PDF catalogues, and specified clients to download these.
Shortly after launch the website was featured in the “Best of the Best” Browsershots Web Design Showcase gallery. The site also has “Site Links” featured in Google – no mean feat for a small website.
What we did
- Website redesign
- Product Management
- Graphic Design
We receive great comments from our clients about the great design and ease of navigation through our site; It's true, great design is a great investment! thanks RO!"