In 2010, Ryder & Dutton came to RO Web Solutions with a complicated brief and a long list of requirements. Despite using the popular Encore Live software in house to manage their property information, this data was only replicated to the website overnight, so there was a delay in customers' properties becoming available online. The existing website was also showing its limitations in terms of design, the number and size of property photos, and supporting information.
The underlying strategy for the new site would be to integrate directly with the property database so that real-time additions and changes could be reflected on the website, and to showcase the properties with a great deal more pizazz. The website had also to be compatible with the modern range of smartphones, being more and more used by property hunters.
The website also needed to deliver better search optimisation, branch office details and a host of new features including seamless integration with video and Wordpress blogs, property and branch office videos, and a facility to see how many people are registered for a seller's property type.
Site users should be able to log in, receive email alerts of properties matching their search requirements, and save favourite properties and searches.
The RO Solution
Our integrated solution now provides instant display of properties on the site, as soon as they are made available within the Encore system, and allows up to 99 photos per property (the old website only allowed 12). We implemented a custom content management system to extend the property information available from the database, allowing features such as Property of the Week, and flash/banner graphics for newly-added and reduced properties.
The content management system also allows for the editing of Branch office information which now presents a friendly interface to potential sellers and vendors. Calls to action such as requesting a viewing were made more obvious, and a new content managed Commercial Property section was seamlessly integrated.
A separate, mobile-friendly property search was also designed and implemented, allowing the house-hunter on the move to get mobile-optimised information about properties they are interested in. Visit this on your mobile phone to experience its simplicity: http://www.ryder-dutton.co.uk/mobile
What we did
- Website redesign
- Graphic Design
- Content Management (CMS)
- Property Portal Integration
- Search Engine Optimisation