Google's Take on Page Speed as a ranking factor

11 February 2010 Filed under Google | SEO

Towards the end of 2009, Google announced that the speed of web page loading was likely to become a scoring factor in the search engine's ranking of pages - the slower a page was to load, the more negative impact it could have on your page's ability to rank well.

There's been a lot of discussion since then as to how important this is going to be, and recently on Google's YouTube Webmaster Central Channel, Matt explains how relevant page speed might be compared to other factors: